Creating an Intentional Recruiting Strategy
The Secret to Making Great Hires

Successful recruiting requires an intentional strategy. You need a plan to attract, engage and hire top talent. But where do you start?
First, define your ideal candidate persona based on roles, motivations and attributes. This focuses your approach.
Next, figure out where those personas are likely to be, whether online or offline. Target relevant job boards, social media, schools, organizations and associations.
With your personas and outlets identified, work to connect with your potential talent by showcasing your employer brand. Emphasize culture, values, benefits and perks that will attract people to your organization.
Here’s some ways we’ve found to engage:
- Posting roles on selected job boards and LinkedIn
- Creating targeted social media campaigns
- Emailing alumni from key schools
- Attending relevant conferences and events
- Running sponsored ads personalized to the personas you want to attract
- Direct mailing industry organizations and groups
And be sure to track applicant quality and source to determine what works so you can continue to refine and optimize your efforts. Always evaluate and evolve your strategy using data.
An intentional recruiting strategy is crucial to hiring success. Follow this framework from PEOPLEfirst to attract and engage the talent you seek. And reach out if you have any questions or would like some help in building a winning recruiting strategy.



